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Numerous performance metrics have significantly improved as a result of experimental research on the effects of digital strategies on e-commerce frameworks. A 2019 study showed that businesses with an integrated digital strategy within their e-commerce framework showed a significant improvement in their metrics for customer engagement, demonstrating the effect of effective business strategy implementation. These scientific facts should n't be ignored. ………………………

Fresh reflections on the ethical ramifications of this field have been required in the context of online marketing due to the rapid development of technology and the penetration of internet and digital communication into everyday life. For a variety of reasons, including brand promotion, customer acquisition, and revenue growth, many businesses use internet resources. While online marketing's potential opportunities are growing, it has also opened up a new set of ethical dilemmas that taint the developing contours of the digital marketing landscape. …………………………………….

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