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A thorough investigation is necessary due to the growing skillfulness of digital advertisements in manipulating consumer behavior. The marketing industry's dominance over a more digital world emphasizes how important it is to understand how digital advertisements affect different aspects of consumer behavior. …………………………………….

(Image: https://live.staticflickr.com/2604/3792853592_343b88470f.jpg)The virality's transformative dynamics also lead to modifications to market research techniques. Notably, companies are using data analytics to analyze consumer behavior-related viral patterns. Observational studies reveal the crucial function of predictive analytics in assessing a marketing campaign's potential virality. The evolution of market research toward data-centricity and adaptivity is required because sentiment analysis, trend tracking, and algorithmic techniques are crucial. …………………………………….

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Without a doubt, the development of digital media has fundamentally changed the landscape of advertising, shedding light on the perception gap between traditional and social media ads. The perceived differences in efficacy, authenticity, and consumer engagement are the subject of this dichotomy, which has sparked a contentious debate among both marketers and consumers. ……………………………………

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