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A burgeoning e-commerce company could be propelled from the shadows of obscurity to the bright spotlight of the digital stage by SEO's transformative potential. However, skepticism surrounds SEO's claimed effectiveness despite its ostensible advantages. Some claim that successful SEO only increases web traffic and does not necessarily result in an increase in transactions. Contrarily, evidence from scientific research studies shows that backlinks and well-organized technical structures directly affect a company's sales volume and give it higher rankings on search engine results pages ( SERPs ). ………………………

(Image: https://pcdn.sharethis.com/wp-content/uploads/2020/06/Blog_eCommerce_060120_WP-2.png)A thorough analysis of digital marketing strategies is necessary for Google AdSense, a significant product of the Google Advertising portfolio. It plays a crucial role in the spread of online advertisements, encouraging growth in ongoing business. The need for Google AdSens in this area is immediately apparent in terms of its wide audience reach, quick integration capability, and potential for significant revenue generation. An all-inclusive analysis of Google AdSense's function in digital marketing strategies is required due to its pluripotent potential. The efficient audience targeting and the maximization of returns on investments ( ROI ) are the two main facets of this role that this article explains. ……………………………………

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The awareness stage, when potential customers first see the product or service offering, is where the marketing funnel begins. Finding the most efficient platform for maximum reach requires thorough analysis due to the abundance of marketing channels. Social media becomes a powerful tool in this era of digital transformations, enabling advertising efforts to be amplified in an unprecedented way. utilizing knowledge from empirical studies like Odoom et al. Businesses can take advantage of the omnipresence of internet users, opening the door for a larger audience pool, according to the 2017 study that clarifies the function of social media marketing in enhancing brand equity. ………………………

The marketing funnel reveals the interdependencies between various business functions, from marketing to operations, while also offering a structured approach to understanding customer behavior. Strategic decision-making can be aided by observing customer pathways through the funnel, which can give businesses important insights into their strengths and potential areas for improvement. The interconnectedness of business functions is succinctly expressed by proverbs like„ the whole is greater than the sum of its parts,“ which emphasize the necessity of developing a synergistic business strategy. ………………………

At the action stage, when customers make decisions and make purchases, the marketing funnel reaches its climax. From securing seamless payment gateways to ensuring quick delivery mechanisms, converting prospects into actual customers necessitates effective operational processes that complete the marketing funnel loop. A successful transaction, according to eminent researcher Greenwald ( 1981 ), is greatly influenced by the customer's perception of their interactions with the company, with operational effectiveness playing a crucial role in determining whether the marketing funnel is closed. ……………………………………