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Numerous advantages of viral marketing are supported by statistical data. Szymanski's associates According to their 2014 study, viral marketing techniques have the potential to boost brand loyalty by about 31 %. 96.6 %. In a different study that Goh et al. The researchers came to the conclusion that revenue growth was increased by 15 % as a result of viral marketing campaigns in 2013. ……………………………………

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