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The relationship between data analysis and pay-per-click ( PPC ) management becomes more important as the digital landscape develops quickly. It has been noted over the past ten years that these two reputable industries are intertwined. Scientific research on this relationship is still lacking. ……………………………………

The power of social media, whose tentacles spread widely and connect countless potential customers to brands and businesses, resonates in parallel to content marketing. Utilizing this domain wisely plans the organic traffic's orchestration. Social signals directly impact SEO valuation in addition to providing a platform for brand storytelling, consumer interaction, and content distribution. Search engine bots index Facebook „likes“ and„ shares,“ tweets, and the like, so they have a significant impact on SEO ranking. Therefore, a cleverly thought-out social media strategy can significantly increase organic traffic. …………………………………….

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The ecological viability and sustainability of PPC management methodologies in terms of energy use, waste production, and carbon emissions have been quantified and measured. According to reports, the carbon footprint of digital advertising has significantly decreased as a result of the development of virtualization technologies, cloud storage, longer hardware lifecycles, and IT architecture reuse. …………………………………….

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