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The modern era's widespread use of digital platforms has led to a change in marketing modalities. The emergence and growth of retargeting campaigns serve as a classic example of this transition. Retargeting campaigns are marketing techniques that businesses use to reengage customers who have shown interest in their goods or services in the past but have n't made a purchase. This discussion's main focus is on identifying the essential elements that support effective retargeting campaigns and defining the sales outcomes that result from them. ……………………………………

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